J. M. Fox Associates, Inc. has just finished designing a new Italian Ice lid for Via Veneto Italian Ice.
The new lid will cover a clear cup sold by Hershey to B and C store locations. Via Veneto makes the world's best Italian Ice. Via Veneto Italian Ice is a100% fat & cholesterol free non dairy water based product currently available in 24 delicious flavors including our new sugar free lemon and cherry. Unlike "snow cones" and "shaved ice" which are nothing more than syrup poured over ice, Via Veneto Italian Ice is made with time honored recipes and blended in a special freeze machine to a smooth "creamy-like" consistency.